The Pretty — social video beauty brand
A digital-first, social beauty video brand that serves a female, millennial audience with expert tips and advice, tutorials, celebrity-centric beauty content, and the 411 on trending and new makeup, hair, and skincare products in an accessible, relatable way. We’re an authority in the beauty hemisphere and have access to top talent including influencers, makeup artists, hair stylists, and more, but we don’t take ourselves too seriously. Beauty is fun and The Pretty understands that. The Pretty is a place for beauty enthusiasts to come to be inspired, but also entertained.