Strive
We built Pfizer a recognizable, authoritative health & wellness editorial brand. STRIVE content is favored, inspirational, and drives consumers to take action. This digital brand offers a science-based approach, relying on a body of authoritative, trusted information that reaches 130.3M unique consumers. Strive is a complex digital content program with 700+ pieces across five brand websites including Parents, Shape, Better Homes & Gardens, Martha Stewart Living, EatingWell, and Hello Giggles. (pitch deck, mocks, wireframes, UX design, editorial and native articles, listicles, videos, infographics, rich media)
Client :
PfizerDate:
November 9, 2018